Funding & Support
FUNDING | SUPPORT | EXCEPTIONS | ENQUIRY FORM
Funding
Aurora is keen to invest in and support companies considered ready for funding, being able to clearly demonstrate:
- realistic, scalable growth prospects to create income stream turning over at least £10m within 3 to 5 years
- an outline business plan of how this can be achieved
- a coherent management team with the skills, commitment and experencience to deliver the plan
- a sufficiently large, growing market to buy the product or service at the rate/quantity detailed in the business plan
- how funding will be used to achieve targets
- why competitor products or services will not damage the company’s unique or dominant position in the market
- main risks to success and how these will be mitigated
- how existing commitments and encumberences will be managed, e.g. debt, obligations, shareholdings, subsidiaries
- when (within 3 to 5 years), how, and to whom, the company aims to exit and provide a return for investors
Aurora members will also wish to confirm whether funds sought will be EIS (Enterprise Investment Scheme) compliant.
Aurora considers each investment opportunity individually, taking a pride in being open, helpful and thorough. We aim to give helpful feedback to all those who approach us for support or funding. Once committed, Aurora aims to play the game right through to exit, working with companies, usually at Board level, both prior to and following investments to ensure that each party gets the most out of the relationship.
Support
If you think your company may not yet be able to meet the funding criteria noted above, Aurora may still be able to offer assistance through its extensive network of experienced members. In this case, please approach Aurora’s companion organisation, EquityWorks who may be able to offer support to enable you to become ready for funding.
Exceptions
Your company is unlikely to interest Aurora if its plans involve:
- a limited retail, plant, food, property or engineering project or where purchase of capital equipment would form a large part of the equity funding required
- extensive research & development before product sales
- founders withdrawing a significant proportion of new funds invested in the near future as salary or other benefits
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